Monday, March 18, 2013

Jamberry Nails Trail Blazes in Nail Art, Business Model and Customization Abilities


LINDON, UT – Jamberry Nails is a Utah-based direct-selling company that has become a household name in less than two years for their easy-to-apply long-lasting nail wraps.

The company started with three sisters. Keri, Christy and Lyndsey are best friends who became business partners in 2010. They launched Jamberry Nails for women just like themselves who want perfectly manicured nails while running from the gym to school drop offs to work and back again.


“It had to be doable for people that don’t necessarily do “girly” stuff, “ explains Lyndsey, the youngest of the Jamberry Sisters, “It had to be easy to follow, last a long time and of course be stylish and personal in a way that would speak to a woman’s personal tastes.”

After playing with some different materials they settled on a resilient vinyl-based formula as the canvas for their creatively designed nail shields that could be applied at home with a simple heat and pressure technique using a standard hairdryer. “We exhibited at a trade show and the response was incredible,” says Keri, the eldest of the three, “everyone wanted to have nail parties with their friends and it became clear that the social aspect should be an important part of the Jamberry business.”

Launched March 1, 2013 is the first ever Nail Art Studio, an online customization tool so anyone can create personalized nail wraps by simply uploading their own pattern, graphic design or photo at jamberrynails.com. This promises to be the ultimate tool for everyone from beauty junkies looking to personalize their routine to small businesses looking for unique and creative ways to market to women. Jamberry Nails custom designs will also make for meaningful personalized gifts, party favors, and a creative way to celebrate brides and mommies-to-be, graduates, star athletes and more. While standard Jamberry Nail wraps retail for $15 per sheet, customized styles will retail for $25 per sheet. One can usually get up to three applications from one pack of standard Jamberry Nails, and it will vary with customized nail wraps based on the design submitted.


Check out a gallery of user-submitted designs here: https://www.facebook.com/media/set/?set=a.463169887088786.1073741825.275679505837826&type=3


Your local contact: Noel Giger, Star Consultant
http://www.noelgiger.jamberrynails.net
http://www.facebook.com/dfwjamberry
noel@noelgiger.com
469-583-4604

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For more information please visit jamberrynails.com and find Jamberry Nails on all of your favorite social networks including Facebook, Twitter, Instagram and Pinterest.

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